This is where your B2B telemarketers proactively call up possible buyers or prospects based on a targeted contact list regardless of whether they have asked for it or expressed an interest in your product. This practice is called “Cold Calling”.

It’s called “Cold” because prospects don’t have the slightest inkling about your product or brand and you’re introducing it to them for the first time. Here, your telemarketers directly communicate with the decision-maker of the business to generate interest in their business and explore ways your services can fit in with the prospect’s goals.

In this case, your business prospects will call you to inquire about the product or services. Initial awareness is the difference between outbound and inbound. In inbound, there is already interest on the part of the caller and as such, it requires little or no convincing. You only need to create a dedicated inbound team who will be in charge of answering these qualified sales leads.

When you acquire qualified prospects based on these calls, your team can schedule follow-ups with the qualified leads. It is also important to send follow-up materials to your callers via email or text regardless of their level of qualification. This is to remind them of your value.

This is where your telemarketers call up prospects to boost other campaigns. A good example would be if you were hosting an event and you needed a large audience; you can call them prior to your event to increase the number of attendees. You can also forward invitations by mass media or direct emails to make them aware of the details.

B2B Telemarketing Services

B2B Telemarketing can be a great way to grow your business, but it’s hard to master and run vast campaigns. Get in touch with us to see how we’re growing businesses through our B2B telemarketing services today.

THE OUTBOUND B2B TELEMARKETING COMPANY

As B2B telemarketing and lead generation specialists, we create effective campaigns, analyse results and continuously improve strategies – in just three simple steps. Trust us with your sales!

01. Define Your Objectives

We help you discover the best campaign for your company by figuring out the size, length, and operational hours of the campaign. Before any campaign starts we need to do the proper market research for your business.

Next, our expert B2B telemarketers learn about your company and you provide us with any necessary information we might need. This helps us to compose the script we will use to capture attention and build value. This is done via a targeted briefing call/face to face appointment with you.

02. Campaign Launch

We start the telemarketing campaign by contacting your prospects. As the campaign goes on, we work on refining the laid out script to coincide with the new information we got from making the calls. We regularly evaluate and monitor these calls to determine the progress of the campaign.

03. Results of the Campaign

After the campaign, we present a report showing a full breakdown of the campaign. From this, we highlight areas that require attention to yield better results. We also identify all of the prospects that need additional follow-up by qualified sales reps.

NOVUS B2B Telemarketing Services

Find customers, strengthen relationships, and generate leads. Grow your business by choosing Novus as your B2B telemarketing agency.

Budget

Do the prospects have enough budget for your services? Without it, you’ll be wasting your time.

Authority

Does the prospect have the authority to make a decision? If not, we’re speaking to the wrong person.

Need

Do they have need of your product or service?

Time

What timescales do we need to fit within to have a chance of winning their business?

THE DIFFERENT TYPES OF TELEMARKETING

B2B marketing and telemarketing are often confused by many to be the same, and while there might be certain similarities between the two, their distinctions are noteworthy.

B2B stands for Business-to-business and is the commercial transaction or exchange from one business to another. Telemarketing is a marketing strategy used by a salesperson to influence prospective customers to buy goods or services via a phone call. Essentially it aims to help your business generate leads. The unification of these two terms gives us B2B telemarketing, which is simply a suite of services designed to promote awareness and establish relationships amongst businesses through phone calls.

  1. Outbound lead generation
  2. Inbound Support
  3. Outbound support

Learn how you can have meaningful conversations with your prospects

Once you send our B2B telemarketers a message we’ll get in touch to arrange a time to go through everything with you. Giving you insight into how we get results for our clients, and potentially how we can help you.

The Benefits Of Telemarketing B2B

B2B telemarketing and lead generation success depends on creating a targeted contact list of potential customers, keeping in mind their needs for your services or products.

Below are the benefits your sales team stand to gain from B2B telemarketing services:

  • You have the privilege of finding and sorting out businesses that fit your requirements.
  • It enables you to increase your brand awareness by having direct conversations with potential customers.
  • It also allows you to build your image, goodwill, and credibility among existing and future customers.
  • It puts you in place for new opportunities arising from the consistent flow of new relationships being nurtured and added to the marketing mix.
  • It provides an avenue to create relevant dialogues with current partners.
  • B2B telemarketing is perfect for high-value products and services.
  • It helps you to know more about your business and what can be done to promote it.

B2B Telemarketing FAQs

What is B2B telemarketing?

B2B telemarketing is when prospects from another organisation are approached as prospective customers or for business collaboration. B2B stands for business to business. Telemarketing on a B2B level means prospects are identified for future commercial transactions. This is usually done in a sales capacity, where one business markets its products or services to benefit another organisation.

What are the 4 types of telemarketing?

The four main types of telemarketing are outbound lead generation, inbound support, outbound support, and appointment setting. Each of these telemarketing techniques drives differing results during your telemarketing campaign. A campaign usually starts with lead generation to identify prospects you can follow up with as the campaign progresses.

What is outbound B2B cold calling?

Outbound cold calling is one of the first phases of a telemarketing campaign. The process is called “cold” calling because those who are contacted have little to no affiliation with your organisation prior to the telemarketing call. It’s a method used to generate leads and learn more about the target audience’s demands. The process is also used as a way to arrange follow-up calls with qualified sales reps.

How do you start a telemarketing campaign?

To start a telemarketing campaign, you must ensure you know your target audience and who your product or service will help. Once you understand who will benefit most from your offerings, you need to compile a database of people to approach with your company’s offerings. You will also need to clearly define the outcomes you wish to achieve from the telemarketing campaign, as this will guide your tele-staff.

Should you outsource B2B telemarketing?

Outsourcing your B2B telemarketing can help to save you and your company time and valuable resource. This is especially beneficial in the early phases of the telemarketing campaign, when cold calling and lead generation efforts may not be as immediately lucrative. An outsourced team is also fully trained as sales people and, therefore, can exercise effective sales techniques for your organisation.